User-generated content has become a powerful marketing channel. Now more than ever, consumers are relying on online reviews to decide what to purchase, where to shop and where to eat. Online reviews on websites like Yelp, Google, and Facebook have become a resource for users and strongly influence their buying decisions. Product and company reviews…
The last two years have been nothing short of tumultuous for small business owners. Lockdowns because of COVID-19, remote work, supply chain issues, and many employees not returning to the workplace were only some of the challenges that small business owners have faced. However, these challenges have enabled small business owners to expand their businesses…
Did you know that the number of online customer reviews for your company can impact the amount of new business you generate? Studies have shown that 97% of consumers read online reviews before making an online purchase. Getting and leveraging positive online reviews is essential if you want to bring in more new business. Build…
Customer feedback is an important way to understand how your customers perceive your brand. What do your customers like about your product or service? Is there anything that could be improved upon? Customer feedback is the easiest way to gain insights into what matters to your business. That said, actually getting feedback from your customers…
Most likely, a customer is going to leave a bad review for your business at some point. Whether it’s a late delivery or a mixed-up order, some situations will make customers leave a negative review. While there is a tendency for businesses to categorize reviews as good or bad, focusing only on sharing the positive…
Most online shoppers will do some research before making a purchase, such as reading online reviews. Having an online presence can give a business an advantage when it comes to e-commerce sales. The use of social proof online can boost your marketing effectiveness, and as a result, jumpstart your sales. The Importance of Online Business…
Today’s consumers are doing more and more of their shopping online. And since they cannot touch or see an item in person, online ratings and reviews have become an integral part of e-commerce shopping. Most consumers rely on reviews to provide them with the information they need before purchasing. In fact, 90% of consumers read online reviews…
Reputation management software provides potentially invaluable insights into customers’ perception of your business. This software provides the information necessary to boost your sales and ultimately add to your bottom line. The little bit you spend for reputation management software will pale in comparison to the income it helps generate across posterity. A Plain English Explanation…
Running a successful business is virtually impossible without great customer service. After all, customers are the most important asset to a business. Providing top-notch customer service can improve your brand reputation and ultimately contribute to the bottom line. Great customer service should be prevalent throughout the company. In order to give superior customer service, ask…
Google reviews are a powerful marketing tool for businesses of all types and sizes. In today’s increasingly competitive market, leveraging the most advantageous marketing tactics is an essential component of success. As potential clients use online resources to compare your business to other industry leaders, Google reviews help your business stand out. As a business…