User-generated content has become a powerful marketing channel. Now more than ever, consumers are relying on online reviews to decide what to purchase, where to shop and where to eat. Online reviews on websites like Yelp, Google, and Facebook have become a resource for users and strongly influence their buying decisions. Product and company reviews…
Did you know that the number of online customer reviews for your company can impact the amount of new business you generate? Studies have shown that 97% of consumers read online reviews before making an online purchase. Getting and leveraging positive online reviews is essential if you want to bring in more new business. Build…
Most likely, a customer is going to leave a bad review for your business at some point. Whether it’s a late delivery or a mixed-up order, some situations will make customers leave a negative review. While there is a tendency for businesses to categorize reviews as good or bad, focusing only on sharing the positive…
Most online shoppers will do some research before making a purchase, such as reading online reviews. Having an online presence can give a business an advantage when it comes to e-commerce sales. The use of social proof online can boost your marketing effectiveness, and as a result, jumpstart your sales. The Importance of Online Business…
Today’s consumers are doing more and more of their shopping online. And since they cannot touch or see an item in person, online ratings and reviews have become an integral part of e-commerce shopping. Most consumers rely on reviews to provide them with the information they need before purchasing. In fact, 90% of consumers read online reviews…
Reputation management software provides potentially invaluable insights into customers’ perception of your business. This software provides the information necessary to boost your sales and ultimately add to your bottom line. The little bit you spend for reputation management software will pale in comparison to the income it helps generate across posterity. A Plain English Explanation…
Google reviews are a powerful marketing tool for businesses of all types and sizes. In today’s increasingly competitive market, leveraging the most advantageous marketing tactics is an essential component of success. As potential clients use online resources to compare your business to other industry leaders, Google reviews help your business stand out. As a business…
The world of business is ever-changing, constantly shifting as new technologies and online advancements enhance the way we live. Whether you have been in business for a while or are just starting, traditional methods of attracting customers and making sales have been changed entirely by technology. Most customers know all about your business and the…
Turn 5 Star Reviews into Sales on Black Friday Black Friday is one of the most anticipated shopping days of the year and having 5-star reviews can help you convert site visitors into actual sales. In 2019, the National Retail Federation reported that 124 million people shopped in stores during Thanksgiving weekend while a soaring…
The 2020 holiday season will be here before you know it so businesses should start to prepare now. One way to boost holiday sales is to get more reviews. Reviews can help new customers feel confident in purchasing form your company. Product reviews, testimonials, and social media comments can all aid other consumers in forming…